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Handmade business- how to stand out?

It’s quite hard and always challenging to really make your mark in handmade business. . I have read and researched regarding this topic. The key points are always
1. Marketing
2. Stand out or uniqueness

Of course, if we are having similar products as the others, why would the customers be interested in our items. ..

Hence having unique products will make your business an highlight. For example have a look at this zibbet shop owned by Handmade Fuzzy.  This person actually sells handmade jewelry just like many jewelry retailers
Yet the jewelry sold in this shop is not the same as you find in giant retailers
.It’s unique, techniques used are so creative and trendy. .not the same type which is a result mass production.

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This person has used techniques like beading, crocheting, threads and knotting etc.
The designs are practical and pretty. .
These qualities actually add more value to the items. .thereby to the business itself
Well that’s what I feel.  As a consumer myself,  I would want to have anything that’s pretty,practical and unique.
Sometimes thinking like a consumer, gives me ideas.
Mmm. . Thinking!!!let me see what else I can get….

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Marketting tip #2 : Craft stalls

I recently put up a craft stall in one of the local community areas .I initially was very sceptical about how my sales will go as I have never tried that before .I was wrong. Happy I was wrong!!.I did make decent money out of the stall – good for a first timer though.

In my opinion any business should be started small to establish confidence in oneself. I paid only $10 for the stall which when compared to Big craft market that are held, is very little amount.

I had put up this stall in one of the churches. I happened to browse through the one of local classified websites and stumbled on this ad.
Lucky me that I did get a place too!!Usually in renowned craft exclusive fairs, it’s really hard to get a stall.

I have been trying to register for specific markets from a long time ,50% of the times; they charge a very high amount for setting up a stall and have to book months in advance.

This trial of mine to sell in one of local small communities taught me some basic stuff about sell handmade items . I learnt that

– If you are trying for the first time , go small scale ( safer)

– Try community fetes /school fetes – no need to pay heavy amounts /no long waits yet profits are good enough to cover the least stall expenses and get some in hand. I did make about $80 within 4hrs which is not bad for first timer !!

My hubby actually encourages me in so many ways ! He is a great support!

He gave me some really valuable ideas that I could do while being in the stall

1. For Jewellery – to have some pliers and beads handy, make and sell then and there
—this idea was good , as I did make and sell quite a few that very moment 🙂
2. If the customer likes some earrings say ,but wants in a different colour ,make it then and there – Customisation !!
— This idea was awesome one ! Truly fruitful!

3. Deals – be flexible on prices
– Some of the customers did actually buy more when I was able to offer them a deal.
4. Higher the price of the item- fewer number of people buy – Hence make more number of items that you can sell for lower price , and make fewer items that can be sold of higher price .
– This was absolutely true ! More customers do not think twice to buy something that is cheaper ,but are quite choosy when it comes to buying high priced ones .

Hence I made a large number of earrings ( which is my main area) in $2-3 range , which actually maximised my earnings . Also made some few high priced ones which I could not sell much as much as the other.

I do understand the pricing technique /method etc.I do know some artists may feel this is not right.I do understand the concept.

In today’s market ,customers /people are very reluctant to spend money. Usually people have an impression that handmade items are expensive because of their exclusiveness .Hence keeping our profits a bit low will actually attract them .I am not saying to cut costs or use cheap materials ,but suggesting to make handmade market more appealing and affordable .

And for the struggling artists , giving a tip to try even the most simplest market event rather than waiting for big exclusive craft fair .Smaller markets have – low competition , easy availability of stall space + low or no stall fees when compared to the big craft events .

I am sure I will setting up more stalls in future 🙂

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