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Marketting tip #2 : Craft stalls

I recently put up a craft stall in one of the local community areas .I initially was very sceptical about how my sales will go as I have never tried that before .I was wrong. Happy I was wrong!!.I did make decent money out of the stall – good for a first timer though.

In my opinion any business should be started small to establish confidence in oneself. I paid only $10 for the stall which when compared to Big craft market that are held, is very little amount.

I had put up this stall in one of the churches. I happened to browse through the one of local classified websites and stumbled on this ad.
Lucky me that I did get a place too!!Usually in renowned craft exclusive fairs, it’s really hard to get a stall.

I have been trying to register for specific markets from a long time ,50% of the times; they charge a very high amount for setting up a stall and have to book months in advance.

This trial of mine to sell in one of local small communities taught me some basic stuff about sell handmade items . I learnt that

– If you are trying for the first time , go small scale ( safer)

– Try community fetes /school fetes – no need to pay heavy amounts /no long waits yet profits are good enough to cover the least stall expenses and get some in hand. I did make about $80 within 4hrs which is not bad for first timer !!

My hubby actually encourages me in so many ways ! He is a great support!

He gave me some really valuable ideas that I could do while being in the stall

1. For Jewellery – to have some pliers and beads handy, make and sell then and there
—this idea was good , as I did make and sell quite a few that very moment 🙂
2. If the customer likes some earrings say ,but wants in a different colour ,make it then and there – Customisation !!
— This idea was awesome one ! Truly fruitful!

3. Deals – be flexible on prices
– Some of the customers did actually buy more when I was able to offer them a deal.
4. Higher the price of the item- fewer number of people buy – Hence make more number of items that you can sell for lower price , and make fewer items that can be sold of higher price .
– This was absolutely true ! More customers do not think twice to buy something that is cheaper ,but are quite choosy when it comes to buying high priced ones .

Hence I made a large number of earrings ( which is my main area) in $2-3 range , which actually maximised my earnings . Also made some few high priced ones which I could not sell much as much as the other.

I do understand the pricing technique /method etc.I do know some artists may feel this is not right.I do understand the concept.

In today’s market ,customers /people are very reluctant to spend money. Usually people have an impression that handmade items are expensive because of their exclusiveness .Hence keeping our profits a bit low will actually attract them .I am not saying to cut costs or use cheap materials ,but suggesting to make handmade market more appealing and affordable .

And for the struggling artists , giving a tip to try even the most simplest market event rather than waiting for big exclusive craft fair .Smaller markets have – low competition , easy availability of stall space + low or no stall fees when compared to the big craft events .

I am sure I will setting up more stalls in future 🙂

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